“I kept seeing kids, time and again, riding without helmets all over the neighborhood,” said founding partner, John Polansky. “They’d often have their helmets with them, but dangling from their handlebars. I eventually started to question them on this and was continuously told that they either didn’t like the way their helmets looked, or they didn’t like the way they felt. I was determined to figure out a way to make kids want to wear their helmets while out biking or skateboarding, and knew that it was a matter of combining function and form with a bit of personal expression.”
Industrial design engineers at Fred Sparks (www.fredsparks.com), along with Polansky himself, designed both the “Base” helmet which brainskinz calls “function,” as well as the decorative “Shells” which brainskinz calls “form.”
The base helmet is comfortably outfitted with soft, satiny padding, an adjustable clasp-style chinstrap, and a dial-fit that perfectly conforms to a child’s head. The base helmet meets safety testing requirements for bicycling and skateboarding, and can be worn with or without a shell. “The shell, however, is kinda the whole point,” said partner Brad Gilmore. “Choosing and changing the shell is where the fun comes in. Kids love being able to express themselves, changing out the shell based on whatever mood or style they’re feeling that day.”
Design elements have come from Boxing Clever (www.boxing-clever.com) among others, with new shell designs expected monthly.
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